John Sim is an Oracle ACE Director and technology leader based in Cambridge, England. With over two decades of experience in IT, his focus is with enhancing AI Capabilities with Enterprise Content Management and Blockchain.
🧠 Innovation Highlights
Next-Gen CMS: Leading the development of “CM Box”, a Digital Experience Platform built with support for Oracle WebCenter and designed to integrate with Oracle’s CX Cloud fMr Marketing, Sales, and Commerce use cases.
🌐 Blockchain & Emerging Tech
John has a strong track record of building innovative real-world applications with new technologies:
In 2017, he co-founded a blockchain-based AdTech startup, launching a successful ICO.
In 2021, he launched an NFT project featuring linked assets and a custom marketplace.
In 2022, he worked with Oracle’s Blockchain product team to expand EVM support on OBP, leading to a centralized NFT marketplace hosted on Oracle Cloud.
📦 Looking Ahead
With Oracle Content Management (OCM) approaching end-of-life in 2025, John is focused on helping customers transition to Enterprise Content Solutions that are flexible, integrated, and future-ready working with the Oracle WebCenter PM Teams to help demonstrate the power of Enterprise Content Management.