Dr Abi Giles-Haigh is Oracle Analytics and Innovation Director at Capgemini. She has over ten years of experience working with data from database management and analytics to Data Science and Machine Learning (DSML). Previously, she was part of the Data Analytics Team at the NHSBSA, identifying savings and improving patient care and multiple years in consultancy. She holds a PhD in Computational Modelling of the human heart. With a strong passion for analytics within sports, she is currently looking at using analytics within football (Soccer) and enabling people through data storytelling and sport.